Credits
DIRECTOR
Tom Carty
PRODUCTION CO.
Gorgeous
AGENCY
CHI&Partners
EDITORIAL
Final Cut
EDITOR
Sonejuhi Sinha
VISUAL EFFECTS
Significant Others
About
will.i.am, the American songwriter, entrepreneur, actor, DJ, record producer, and philanthropist who may be best known as one of the founding members of The Black Eyed Peas, may not have time to read The Wall Street Journal, but he makes time.
The campaign for the iconic newspaper also features fashion designer Tory Burch, who suggests that subscribing to the WSJ “puts you in a community with other ambitious people.”
Significant Others finished multiple versions of these spots for this broad campaign, as well as retouching, compositing screen replacements, and animating titles. The campaign launched on digital, print and social channels before launching on TV and outdoor ads.
Production Stills
